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KnowThis: Marketing Basics by Paul Christ - (US) $25.00

ISBN: 978-098207220



KnowThis Marketing Basics Book

Description

KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource.

About the Author

Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. Paul teaches MBA-level courses titled Marketing Strategy and Customer Value, Marketing and Technology, and Business Research and Data Analysis. Paul is also editor of KnowThis.com, one of the Internet's leading marketing references sites.

For detailed information on our new publication see KnowThis: Marketing Basics website